This article is a translation of the original French article “Cosmétiques pour les fesses : vraie révolution skincare ou simple coup marketing ?” and is intended for the French market. Treatments, availability and prices may differ at our London clinic.
Targeted skincare for the buttocks: proven effectiveness or passing trend?
After skincare for the neck or arms, it is now the turn of scrubs, masks and serums for the buttocks. But do they really need a dedicated routine?
- A good body moisturiser and gentle, regular exfoliation are often enough to care for the skin.
- Formulas enriched with AHAs, niacinamide, urea or soothing active ingredients can bring real benefits in cases of spots, roughness or a dull complexion.
- Bum masks are more about pleasure and attention to detail.
The bubble butt effect: a new aesthetic approach to the buttocks
Caring for the buttocks is no longer limited to creams or treatments that only improve skin texture. In aesthetic medicine, new techniques go further than the usual talk of cellulite or firming. Among them, muscle stimulation using electromagnetic waves (such as EMsculpt) is emerging as an answer to current demand: achieving a more toned shape and a muscular, sculpted bottom, in the spirit of the popular "bubble butt" seen on social media. These sessions, carried out over a few weeks, induce very intense muscle contractions that are impossible to reproduce voluntarily at the gym. A 30-minute session is equivalent to 20,000 squats! The aim is not just to camouflage or smooth the surface of the skin, but to work deep down by strengthening the muscle structure for an overall effect. Thanks to this technology, it is possible to reshape your buttocks in the space of a few weeks.
Which beauty routine should you adopt for your buttocks?
Inspired by facial skincare, a minimalist, regular routine is key:
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Cleanse the area daily with a gentle gel, especially after exercise.
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Exfoliate once or twice a week with a mechanical or chemical scrub (AHA, BHA).
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Moisturise every day with a cream containing niacinamide, panthenol, urea or lactic acid.
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Target occasionally with a serum used as a course (imperfections, keratosis, lack of radiance).
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Boost: complete with an EMsculpt protocol to tone and shape.
Bum masks? A pleasant cocooning treat, but far from essential.
